I remember a few years ago, when “coaching” became the new buzz.
I understand coaching for:
Race Car Drivers
even Internet Marketers
However, I had and still have a terrible time wrapping my mind around the concept of a MLM Coach, someone to help you in your Network Marketing Business.
My immediate response is what in the heck is your upline doing to earn their royalty commissions? If you are a “leader” and have downline members who are using the services of a coach, you should be ashamed! That is all I am going to say to you about that.
With that said the last 7 years of my 27 year network marketing career, I have been operating Calvert Marketing Group a consulting, coaching, and Seminar Company for the network marketing industry. Thankfully most of my clients are high level six figure industry earners who realize that what they do and teach is not duplicatable by the masses.
I have finally come to grips with the facts. Top producers in network marketing frequently use coaches to help them think strategically about the business and to bounce ideas around. Others use coaches to help find balance between their personal and professional lives. To paraphrase Emerson, “We all need someone who can help us to better do what we already can do.”
The number one problem I see is that there are some network marketing coaches in the marketplace that are trying to teach clients to do, that which they have never done! The industry is full of people who call themselves coaches, just because they took a class, not because they have actually built a thriving, growing, duplicating organization.
Last night I got a call with someone trying to prospect me for the new latest greatest opportunity.
He calls, and asks for me. As soon as I say “this is Dale” he starts into his pitch; new product, new company, more millionaires, great ownership, unique marketing plan and on and on and on and on. When he finally came up for air, I simply said I wish you well, but I am not a prospect.
His response, what are you?
I normally would have hung up and not responded to such a disrespectful comment/question.
But for some reason, I said I operate a training and consulting company for the network marketing industry. (Maybe subconsciously I was hoping I could help him and he would ask for a few pointers on his terrible phone approach)
His response, I do coaching too, how much do you get an hour? My response, that depends, but my normal fee is $500 per hour with a 3 hour minimum. His response, I need to raise my prices, I only charge $200 an hour, but I make more coaching than I do with my opportunity, almost $4,000 last month from coaching 17 clients.
I didn’t know if I should laugh or cry, I just wished the guy well and hung up.
Who are the 17 idiots paying this guy?
His interest is clearly in making money and not helping his clients. With his terrible phone approach I can’t imagine him sharing anything of value with anyone. Just because he went to a class and now can call himself a certified whatever does not mean that you, or anyone else should listen to him.
So do you need a coach?
Probably not, if you are making less than $1,000 a month from your MLM Opportunity, you definitely don’t need a coach. An investment in the right course, teaching you specific skill sets would probably do you much more good.
I have found that full time network marketers whose business has stagnated benefit most from coaching.
So how do you find an effective coach that can really help you propel your business into a higher gear?
If you look at the Top 50-100 coaches in the network marketing industry, there are less than 10 that have actually earned a million dollar annual income with a network marketing opportunity. Start with that list.
The next thing you should look at is how many people on their team were able to create six figure annual incomes?
And lastly and the most important thing is how many of those six figure earners actually developed six figure earners within their organization. These are the people you should follow; these are coaches that I call Pentacle Leaders.
Six figure earners who have taught other six figure earners, who have taught additional six figure earners. These are people that are Pentacle Leaders and these are the coaches you should listen to, because what they teach is duplicatable. Does that make sense?
Six figure earners are a dime a dozen in the MLM Industry. However the reality is 90% of the six figure earners in the industry really don’t know how they did it.
There are two ways to build your business.
#1 BY DESIGN or #2 GRITS, GUTS, PERSONALITY, AND DETERMINATION (CHANCE)
You need a coach that has actually built an organization by DESIGN not by chance, because they should be able to teach you that Design (System).